If you are wondering who a content marketing consultant is and what exactly he does, keep reading on.
You have probably heard the term ‘content marketing’ and know a little about it or you might be completely unaware of it but know what a huge trend it is.
So, if you didn’t already know, content marketing in digital marketing is a strategy that involves the creation and distribution of different types of content such as blogs, social media posts, photos/ infographics or videos.
It is a basic philosophy of digital marketing that ‘content is king’ as most of your online activities revolve around it. Whether it is improving your brand awareness, driving customer engagement, increasing your SERP rankings, generating leads or having more potential for backlinks, creating great content is your answer for it.
While you do need amazing content for your website, you may not always have the time to keep it updated or the resources or know how to do it right. And that is where a content marketing agency/ consultant comes to your rescue.
Come on, let me tell you more about it in detail.
Who is a Content Marketing Consultant?
A content marketing consultant is basically a person that you hire to give you expert advice on creating a highly effective content strategy that is sure to give you results. As an expert, the person is very well versed in the industry and its trends and understands what it takes to help you stand out among all the competition.
As a business focussed on growth, you may not find the time or marketing tools needed to devise and execute a successful content marketing plan.
Whereas, a consultant will take care of all your content-related needs. Keeping your business in mind, the consultant won’t just sketch out a plan for you but also offer to execute it for you.
What will a Content Marketing Consultant do for You?
- Get to know your business better
The first thing the consultant will do is get you know your business better. He will get to know everything right from the kind of business you own to the kind of customers you get.
Along with it, the consultant will also get to know your business objectives and goals. He will get to know about your expectations of his work.
- Analyze your business
After getting to know what your business is all about, the consultant will analyze it from the marketing point of view. He may run a few tests using tools like Google Analytics to get an idea of how your website is currently performing.
The content marketing consultant will also get an idea of how well your content is currently performing and analyze it. He will then try to understand how your strategy is lacking and what can be done to improve it.
He will carefully analyze all the content and website-related aspects of your business and then work on devising a plan.
- Devise a Plan
After considering all the nitty-gritty of your business and its website well, the marketing consultant’s next step would be to devise a content marketing strategy. He will devise a strategy based on what works best considering your business and its goals.
If you have never had a content marketing strategy before, the consultant will devise a plan from scratch. If you have, he might think of ways to improve it. For example, he may give you a startup marketing plan to execute or he will help you find a kickass Freelance Content Writer who can do well for you.
- Discuss with you
After the content marketing consultant has thought of a plan for your business, he will discuss it with you. Either it could be a completely new plan or ways on how your already existing plan could be improved to see results.
He will also talk about how the plan can be executed and what steps are needed for it. Another important discussion that is done here is whether you choose the consultant to execute the plan for you as well.
If you have an in-house marketing team, you can also choose to take the consultant’s recommendations and implement them with the help of your team. Otherwise, the consultant will work with his team to execute the content marketing plan for your business.
- Start Working, Track Results and Create Reports
This is perhaps the most important part of what the marketing consultant will do for you. If you choose to let the consultant work on the content marketing strategy, he will begin work immediately or as per your contract.
His work won’t just involve executing the content strategy but also tracking its results. And at the end or every month (or as per your contract), the consultant will create a baseline report to show how well the content marketing strategy is performing. The report might evaluate the organic traffic or number or leads generated and other such metrics.
Depending upon the length of your contract and the results are seen, the consultant may also shift or double the marketing efforts. At times, these people can help you get some startup funding as well.
When should I hire a Content Marketing Consultant?
If you are in a dilemma of whether or not you should hire a content marketing consultant, here are a few points to consider. It is best to hire a consultant for content marketing one if-
- You don’t have the time, resources or knowledge to test and track a content marketing strategy yourself.
- The current strategy that you are using isn’t giving you any results.
- You do not wish to hire full-time employees for handling your marketing.
- You need a professional outlook on your business and its marketing.
If you have the budget for it and wish to achieve bigger goals for your business, it is best to hire a consultant without any doubts.
Hope this article cleared your doubts on who a content marketing consultant is and what he will do for you. Hope this helps you make better and more informed decisions for your business.
It is also important to note that while hiring a content marketing consultant is sure to give you great results, you need to be patient and trust the consultant’s process.
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Mir is a British educated Digital Marketing Specialist with 7+years of experience in the industry. He is also the Founder of Kashmirica, a social impact brand that aims to take exclusives from Kashmir to the Global consumer.
An enthusiastic cultural entrepreneur, Mir is driven by a passion to bring about a social impact. He has a Masters in International Business from the University of Bedfordshire to his credit and has worked in leading Marketing positions at various SMEs and Startups for 8+ years.
Mir is an avid reader and loves writing about life, philosophy, marketing, entrepreneurship, and just about everything that he knows or researches.