Keyword research stands out to be a principal component of Search Engine Optimization. ‘Keywords’ are phrases that the internet users use to identify and research topics and content they desire. Some keywords are long as they are an amalgam of a few words while others are short. They would do the job with just a couple of them.
Adding popular keywords in your content can make the fetching of your content easier in search results. The importance of adding the right keywords as a vital part of Search Engine Optimization can’t be denied. However, some issues have arisen lately related to keyword application. They often relate to overuse of specific keywords or phrases in a piece of content.
Importantly, keywords can prove very helpful for Google to discern what your website is all about, enhancement of traffic, and deliver insights and details into the latest trends.
Each page would ‘rank’ for a head term or a primary keyword and would at the same time rank for 100s of other phrases often called the secondary keywords. And no marks for guessing. Including secondary keywords can serve you quicker results.
Explaining Secondary Keywords
Let’s just briefly understand the primary keyword first. As the name itself implies, they are keywords used prior to any other keywords on a web page. These words are vital for SEO purposes because these words define your business and rank it up. For instance, laptops are an example of primary keywords you may look for.
On the other hand, a secondary keyword appears after the primary one, even if it comes later but it can increase the visitors’ drive to your site and add meaning or details to the initial ones. Both initial and secondary keywords are linked together. Secondary words that can be added to our earlier search query can be Dell laptops, Samsung laptops, Hp laptops, best Lenovo laptops.
Secondary Keywords and Optimization of Your Content
Secondary Keywords add a lot of details and strength to the primary keywords on a page. This in turns helps the search engine to conclude and bring out more relevant results. But saying that, secondary keywords aren’t the fundamental elements of your optimization process. They can support your SEO strategy by:
The best thing about secondary keywords is that they add context to your content. Google scans numerous web pages to serve clues about their context in order get the most relevant content delivered during search examination.
So, typing some related secondary keywords can give search engines a better idea about the intent of your write-up which can in turn help you rank it up in the search engine. Such writings are more likely to rank higher in search engines and also get found by the right people.
Ranks Your Content
By choosing secondary keywords you give more information to Google on account of which Google can push your content on the top rank below the search bar. This is because when you add secondary keywords, you are giving a clear idea to Google about your content, the more clear hints it receives, more are the more chances to get your content closer to the search bar.
How to do Secondary Keyword Research?
Before secondary keyword research, you ought to recognize the whereabouts and types of softwares that you could use to help yourself.
Discovering secondary keywords?
You need to do a little guesswork for locating secondary keywords and I am going to suggest you few tricks and tools for that.
Google Word Completion
After typing a query in the search bar Google will itself predict the rest of the part of it, this feature is called Google autocomplete or word completion. So when you start with your primary keywords, Google will throw up the rest (we can say secondary keywords) to use in the context.
In the same style, when you type any query in the search engine it will show up a list of queries at the bottom of the page. They are ones already searched by people. So, you can use some of these “people already searched for” popped-up queries because they are what people are actually searching for and your website visitors may use the same words too.
In essence, typing a few primary keywords can serve you the combination of secondary keywords that you should start your research with.
Look for Synonyms and Semantics
While using techniques like Autocomplete and “people also searched for”, try using different styles that explain the keywords you have entered.
For instance, when you will type “Pay-Per-Click” in the search bar Google predicts that you also mean “PPC”. So, it will give you results that will be including content about “Pay-Per-Click” and “PPC” because Google knows that they are both the same.
Google Keyword Planner
Google Keyword Planner is another free tool designed to assist you in secondary research. Just like you use tools to look for the primary keywords, you can type in the secondary keywords you need to search for.
This Keyword Planner tool will present you with keywords which are related to your work from an SEO perspective and tells you their estimated monthly search traffic and how competitive the keyword can be.
Preferably related to primary keywords, you desire a fairly high search volume and low competition. But you wish your secondary keywords fall closer to your primary keywords but with a little search volume.
So, if you are looking forward to researching secondary keywords to add more meaning to your primary keyword of for instance “smartphone”, then try typing in “Samsung” and “smartphone” as two separate keywords, and click “Get results”.
You will get the results not only that show you the value of your primary and secondary keywords rather a complete list of concepts on actually related searches.
Paid Keyword Research Tools
Like Google’s Keyword Planner, there are paid tools also that can provide you heaps of discernment into your keywords.
SEMrush, Moz, and Ahrefs all let you type your keywords and will serve you data that will assist you in choosing between those which will win you the maximum amount of traffic despite being comparatively low in competition.
Practices That Will Serve Good Results:
Now that you got both of your lists of primary and secondary keywords, you now need to know how to use them in your content:
Adhere to a Maximum of Five Secondary Keywords for Your Content
In an attempt to avoid keyword stuffing (the trend of repeating keywords over and over to such an extent that your content appears abnormal), you need to pick up a maximum of five keywords. Much like your primary keywords, you desire to scatter your secondary keywords across your content, rather than to push their presence into every next sentence.
Related to keywords you have to bear in mind that, it’s quality over quantity. And Google is well aware of your keyword stuffing, so you have to be sure in generating proper content by interweaving your primary and secondary keywords to address your user objective.
Make Use of Each Secondary Keyword at Least Once
Once you are done choosing keywords that you wish to embody in your content, compile their list and incorporate them at least once, if not more than that, in your content.
And by clicking CTR+F you can verify whether you have embodied your secondary keywords in your concluded content and feed in that keyword.
Secondary and Primary Keyword Overlapping
If you’re trying hard to create your content that will embody both primary and secondary keywords in that case you might have to struggle to maintain things so that they sound natural.
This technique of overlapping your primary and secondary words can act as a single stone that can kill two birds and guarantee you include both keywords into one phrase.
So, if I assume your primary keyword is “Dubai restaurant”, and your secondary keyword is “Barbecue”, you could include both of them to create “Barbecue Dubai Restaurant”. In this manner, you have used both the kind of keywords.
Add Internal Links to Include both Primary and Secondary Keywords
Now when you have finished the content while including both your primary and secondary keywords, then it’s time to go live. Prior to that, take embodying some internal links into consideration to enhance those primary and secondary keyword signals.
Primarily, get a page on your site or the latest blog article that bears relevance to your newly written content. By having primary keywords as text in the link add one link to your new page. Now using your secondary keywords create another link from another page.
Both of your links then signify to Google that both your primary and secondary phrases are relevant: adding further SEO charm for your new content!
So, here is the exact way that will help you to search for secondary keywords. But yes, this keyword(primary and secondary) significance must not be exaggerated. What matters is the quality and relevance that you have maintained in the content you have created.
In the end, it is your content that shares meaningful, and authoritative advice to your website visitor, and not how many keywords you use shall decide whether or not they read it or enjoy it.
Take this as advice, execute a fine SEO program and see to it that your content can manage the strong possibility of getting noticed – and this will include some secondary keyword addition. But your principal aim should always be to produce the appropriate type of content that will engage your audience or readers in a comfortable conversation.
Mir is a British educated Digital Marketing Specialist with 8+years of experience in the industry. He is also a Growth Hacker of Kashmirica, a social impact brand that aims to take exclusives from Kashmir to the Global consumer.
An enthusiastic cultural entrepreneur, Mir is driven by a passion to bring about a social impact. He has a Masters in International Business from the University of Bedfordshire to his credit and has worked in leading Marketing positions at various SMEs and Startups for 8+ years.
Mir is an avid reader and loves writing about life, philosophy, marketing, entrepreneurship, and just about everything that he knows or researches.