I spoke about a Content Marketing Consultant in my last post. In this one, I talk about SEO. If ‘Who is an SEO Consultant and what will he do for me?’ is something that has been running in your mind then keep reading on.
If you own a business and have a website for it, chances are that you have heard about SEO and know a little about what it is. And if your website isn’t getting a lot of visits, it is time that you level up your SEO (Search Engine Optimization) game. Whether you have already put in efforts to improve your website’s SEO but to no avail or have absolutely no idea what it is, hiring a consultant can help.
A website, without a proper SEO strategy, will do you no good. With the internet and digital world growing more and more each day, ranking high up on the search engines is more important than ever. Search Engine Optimization or SEO basically improves your website’s rankings on major search engines like Google. This, in turn, means more visitors to your website and hence, more business/ sales for your company. So, if you own a website, a proper SEO strategy for it is a must.
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As a business, you may be more focused on growing it that you may not have the proper knowledge, resources, or time to think of an SEO strategy. No problem, as that is where an SEO consultant comes in.
Come on, as I tell you more about it in detail.
Who is an SEO Consultant?
An SEO consultant is a specialist who you hire to take care of your website’s SEO. As an expert, the person is well versed with all the ins and outs of it and can help you create a highly effective SEO strategy for your website. In order to rank well, your website needs to be ‘search engine friendly’ and a consultant will give you complete advice on how to do that.
The primary objective of SEO is to help your company generate more profits and a consultant can help you achieve just that.
Keeping your business and its needs in mind, the consultant won’t just sketch out an SEO plan for you but also offer to execute it for you. The strategy will be a mix of on-page and off-page SEO techniques to help you get the best results.
What will an SEO Consultant do for you?
1. Understand your marketing objectives
The first thing that the SEO consultant will do is get an idea of your marketing objectives. During this process, he will ask you questions about your business and what your vision is for it.
He will try to understand what your exact expectations are and what goals you wish to achieve through marketing.
An SEO plan cannot be vague and it needs to be designed to suit a company’s specific needs. So, the guy must be an expert.
2. Research & Analysis
As the next step, the SEO consultant will analyze your current website and perform market research.
An SEO Consultant will perform industry competitive positioning and competitive analysis for your business. Thorough research of your business and its competitors will give him a better idea of what SEO strategies will work best for your business.
At this stage, the consultant will also analyze your website and try to understand how search engine friendly it is. He might also run a few tools on it to get a better understanding of it.
3. Keyword Research & Analysis
Keywords are what SEO is all about and hence, this is a very important step. While re-evaluating or starting a new SEO plan, keyword research and analysis is essential. This is done using the various keyword research tools that your consultant has available with him.
Identifying the best keywords, LSI terms and other alternative terms is what is done in this step. The consultant will prioritize long-tail keywords and tactfully select the ones that he knows will be beneficial for your SEO. He will focus on keywords that have low competition and yet powerful enough to generate high profits.
4. Keyword Mapping
After the consultant has successfully listed out all the keywords, he will begin with keyword mapping. He will map out and assign those keywords to specific webpages and other sources like blog posts.
If there is a need for new content or web pages to be made for some keywords, he’ll also include that in the keyword mapping.
5. Create a detailed SEO plan
After the SEO consultant has completed the above steps, he will create a detailed SEO plan of what needs to be done in the coming months. This SEO plan will be a combination of on-page optimization as well as off-page techniques like link building and social signals.
On-page optimization is just as crucial as off-page when it comes to a website’s SEO. Keeping a perfect balance of both, your consultant will sketch out a plan for you. The plan will also include factors like your website’s user experience, friendliness, mobile search approach, schema markup, and other aspects that determine its SEO friendliness. Depending upon what your website is like, the consultant may also recommend making some changes to it in this plan.
At this stage, you can decide whether you just want to take your consultant’s recommendations and implement them with your marketing team or let your consultant work on the plan himself. It is obviously a better choice if you let your SEO consultant work on the plan himself.
6. Begin Work, Track Results and Create Reports
After discussing at length the complete SEO plan with you, your consultant will begin working on it. The pace and the amount of the work done will depend upon the contract between the two of you.
The consultant won’t just work on your website’s SEO but also track results from time to time and generate reports for tracking progress.
Hope this article cleared your doubts on who an SEO consultant is what he’ll do for you. Before you lose your mind trying to grow your company and handle SEO at the same time, it is best to let an expert take care of it.
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Mir is a British educated Digital Marketing Specialist with 8+years of experience in the industry. He is also a Growth Hacker of Kashmirica, a social impact brand that aims to take exclusives from Kashmir to the Global consumer.
An enthusiastic cultural entrepreneur, Mir is driven by a passion to bring about a social impact. He has a Masters in International Business from the University of Bedfordshire to his credit and has worked in leading Marketing positions at various SMEs and Startups for 8+ years.
Mir is an avid reader and loves writing about life, philosophy, marketing, entrepreneurship, and just about everything that he knows or researches.