The scope of digital marketing as a career is huge. If you’re wondering why, here’s the answer.

Marketing isn’t a new term and business owners have marketed their businesses for as long as we can remember. While initially the marketing would be done with the use of newspapers/ radio channels, with the invention of TV, how business owners marketed drastically changed. 

We live in an internet era today and for everything we need, our first instinct is to turn to the internet for it. While TV and other marketing methods still remain, marketers are now leaning more towards digital channels for promoting businesses. The reason is obvious- the huge internet user base and the ability to reach a global audience.

But first, before discussing its scope, let us take a look at why it is preferred.

Why is digital marketing preferred?

  • To reach a wider audience

While traditional marketing methods can only help you to reach an audience within the city/ state/ country, digital marketing can help you reach your audience on a global level. 

That is why digital marketing is one of the most preferred methods of marketing in India. You can also reach a much, much larger audience with this marketing method as the internet user base is massive.

Millions of people use the internet daily. By specifying factors like age, gender, location etc. you can reach thousands at once. In India itself, the number of internet users in 2020 is about 564 million. And this number is expected to go up to 666 million by 2023. So, as you can probably tell by the numbers, digital marketing scope is immense.

  • High ROI with low investment

You don’t just reach more people with ease, the ROI or return on invest on digital marketing is pretty good too. In fact, as compared to traditional marketing, the cost per lead with digital is 61% lesser. That gives it another reason to prefer digital over traditional marketing methods, right?

So, you don’t just have to invest less money but the returns are pretty high too. This should give you an idea of the massive scope of digital marketing.

  • Use of mobile phones

There are billions of mobile connections worldwide that have internet access, making it easier for people to connect to the internet. This enables the users to connect with a particular business anytime and anywhere.

  • Targeting specific audience

When you use traditional marketing techniques, you reach out to all audiences even if they might not be interested in your business. However, that’s not the case with digital.

With digital marketing, you have the option to reach specific audiences who you think could be prospective customers. With digital channels, the targeting gets very, very specific.

With the above 4 factors, you can probably get an idea why digital marketing scope is huge. Now, let’s take a look at its scope from a career point of view.

Scope of digital marketing as a career

If you are wondering why this career is so sought after and why it has such immense scope, read on.

The digital marketing industry is rapidly booming. The reason? With rapid increase in the number of businesses in the past few years, the digital marketing industry has jobs on a rise too.

The number of cafes, restaurants, ecommerce websites and other businesses is at an all-time high. And these businesses obviously need a way to market their products/ services. The increasing number of businesses has also given a rise to the number of digital marketing jobs in India and all over. Whether you are a freelancer or a professional, you have got a great future ahead.

So if you are wondering what is the scope of digital marketing, you can be assured that there’s plenty.

Digital Marketing Scope in India

The digital industry has exploded in the past few years with a rampant growth. If you wish to have a digital marketing career in India, here are the 2 kinds of companies that you can be associated with and explore the scope of digital marketing.

  1. A specialized digital marketing company: As a digital marketeer, you can work for companies that offer marketing services to other companies. In such a scenario, you will get ample exposure and opportunity to work with several kinds of clients. This kind of company specializes in digital marketing services and you will get to do an array of jobs or tasks.
  2. Work as an in-house marketer for a company: As a digital marketer, the other option you can try is to associate and work with a business directly as their in-house marketer. There are several companies that might not prefer to outsource digital marketing services and instead be willing to hire someone in-house.  As someone working in-house, you will be completely responsible for looking after all of the company’s marketing requirements.

Digital marketing career growth as well as the digital marketing scope is plenty for both of these kinds of companies. Depending upon your preferences, you can work in either of these industries.

Scope of Digital Marketing – Junior, Mid-level and higher level career titles

As a digital marketer, you can work under the following titles at an entry level, mid level and with experience, higher level.

Entry level and mid level:

  • Digital marketing intern
  • Content Strategist/ Content Curator
  • Link building specialist
  • Google Ads Specialist
  • Email marketing manager
  • SEO Analyst/ Executive
  • Influencer Marketer
  • Social Media Specialist

Higher level:

  • Brand/ Project Manager
  • Digital Marketing Manager
  • Digital Marketing Head
  • Marketing Data Analyst
  • Marketing Consultant

The future of Digital Marketing as a Career

Now you know that the scope of digital marketing as a career is plenty today. But, what about the future? If you find yourself wondering whether or not this industry will sustain in the future as well, the answer is yes.

The digital world is only growing and it is expected to keep growing in the coming years. In fact, the internet industry is believed to become worth $160 billion by 2025.

So, if you are looking to start your career in this field, this is a good time. 

Here, we shared the scope of digital marketing as a career. Hope this article helps you in making an informed decision.

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