SEO might seem really complicated at first, especially to startups. But, it’s not and there are a few things that you must take care of to rank your website higher on the search engine result pages. SEO is extremely crucial, especially for small businesses. So, here we share the ultimate guide of SEO for startups.
As a Digital Marketing Expert, here, I tell you how you can improve your website’s SEO and gain more business and growth.
The Ultimate Guide of SEO for Startups
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1. The Meta Description
A meta description is basically a short description that appears in grey or black text right below your webpage’s main title on the SERPs (search engine result pages). This description summarizes your website’s content in about 150 characters. This description gives your visitors an insight into what your website/ business is about.
Even though having a meta description is not directly linked to improving your ranking in search engines, it is extremely important for improving your click through rate (CTR).
When we talk about SEO, and especially SEO for startups, meta description plays an important role.
Here are some best meta description practices to follow-
- Write a compelling description
Write such a description that a user would want to click on your website immediately. This doesn’t just improve CTR but gets more visitors to your website which ultimately means more business.
- Use keywords
When you write your meta description, make sure to include your keyword in it. When you use keywords and they match the user’s search query, search engines ‘bold’ these keywords. This draws the user’s attention to your website.
- Don’t use duplicate content
Don’t use the same meta description on all your web pages. This is a disadvantage so keep all your meta descriptions unique.
2. Alt Text of Images
In our ultimate guide of SEO for startups, the next thing that we’ll discuss is the alt tag of images. The image alt text is basically the description of the images. It helps search engines understand what your image is about. The alt text is also the text that gets displayed if the image does not appear for some reason.
In some cases, the search engines might also display images before the organic page results. So, if your image alt tags are properly optimized then you stand a great chance here for searchers to find your website through multiple ways.
A tip for optimizing your image alt tags-
- Write specific tags
If the image displays a jacket, your alt tag shouldn’t just be ‘jacket’. Be more specific like, blue long sleeve embroidered silk jacket. This will allow the search engine to index images better based on their alt text. If your blog/ webpage is about the best handmade jackets, then you want to include a few keywords about this so that your content gets shown to the target audience. Basically, along with being specific, you should include a relevant keyword in your alt text.
But, another important thing to remember here is that you must not do keyword stuffing in your image alt text. Just one relevant keyword per alt text is enough.
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3. SEO Optimized Content
Remember this well- for an improved SEO for startups or for any business for that matter, content is the king. To improve your SEO, your content must be SEO optimized. You might have great content but if it is not optimized well, it won’t appear in SERPs and users won’t be able to reach your website. With well optimized content, you will see improvement in your organic rankings.
Some best ways to do this:
- Use long tail keywords
When you are just starting out to write content and blogs for your website, it is best to use long tail keywords. This will let the searchers know that your content is relevant to them.
- High-quality content
The guide to SEO for startups cannot be complete without this tip. Google’s algorithms tend to rank websites with high-quality and longform content. So, the best thing that you can do for your website and SEO is to create high-quality content. The more valuable and informative the users find your content, the more time they will spend on your website, improving your dwell time. High-quality content also ensures that visitors are more likely to return to your website.
- Use keywords smartly
Use only targeted keywords. Also avoid using too many keywords as it will make your content look unnatural.
4. Using Heading Tags Properly
We can’t wrap up our ultimate guide of SEO for startups without talking about the heading tags. Using headings doesn’t just make your content more readable but it also enables search engines to properly index your web page. It might often be confusing so here’s making it easier for you.
- H1 tags
There should be only one H1 tag and that is the main heading that introduces users to your page’s content. You must include your main keyword in your H1 tag.
- H2 tags
Use the H2 tags to break your content up into smaller sections. Especially if you are creating long articles/ blogs, use H2 tags for organizing your content better.
- H3 tags
The H3 tags are meant for subheadings. If you have subheadings within your H2 tag then you use the H3 tag to define these subheadings.
5. Image SEO
Images have started to become more and more popular. So is visual search and it is believed to grow even more in the future. An image search gives you a look alike depending upon what is presented in the image. When doing SEO for startups, you must optimize your images for the search engines. The images within your content are extremely important for your SEO. Here are some tips on how you can optimize the images.
- Choose the right images
Images that you include in your blogs must be relevant to your content. Choose high quality and suitable images.
Place related images near related content on your webpage. Images with related text rank higher. It’s best to use your own images and if not, you can use stock pictures. You should also name these images as their file name. Meaning, name the file with a name that you actually want to name your image.
- Load Speed
More the number of images and higher their quality can hamper your page load speed. So, it is best to scale these images before they go on your website. There are various plugins that you can use for this purpose.
Create an image sitemap so that search engines have better accessibility to them. This will increase the chances of your images showing up in search results.
When it comes to SEO for startups, this guide is what you need. Following these 5 tips will give you a great leverage of SEO. Hope these tips help.
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Mir is a British-educated Digital Marketing Specialist with 10+ years of experience in the Marketing Industry. He has a Master’s in International Business from the University of Bedfordshire along with 10s of Digital Marketing Certifications. Having worked with multiple startups and SMEs, he has a clear understanding of what it takes to establish growth on online platforms.
He is also the Founder of Kashmirica, a social impact brand that aims to take exclusives from Kashmir to the Global consumer. An enthusiastic cultural entrepreneur, Mir is driven by a passion to bring about a social impact.
Mir is an avid reader and loves writing about life, marketing, and entrepreneurship.